Privacy Policy

This website (hereinafter referred to as the "Website") is provided by BASF Digital Farming GmbH (hereinafter referred to as "us" or "we"). Below you will find information about how your personal data is processed in connection with using our Website.

The data controller is:

BASF Digital Farming GmbH

Im Zollhafen 24

50678 Köln,Germany

A. Handling of Personal Data

Below you will find information about how we handle your personal data when you use this Website.

I. Purposes and Legal Basis of Data Processing

1. Visiting the Website

For technical reasons, when you visit our Website your browser/device has to transfer certain data to our web server in order to provide you with the information you requested. To enable you to use the Website, the following data is collected, stored briefly and used:

  • IP address
  • Date and time of the request
  • Content of the request (specific page)
  • Operating system and its interface
  • Access status/HTTP status code
  • Amount of data transferred
  • Website from which the request is made
  • Browser, language and version of the browser software

The legal basis for processing this data is our legitimate interest in being able to offer you our service and guaranteeing IT security. To protect our legitimate interests with regard to our IT security, we store this data for […] in order to initiate tracing of personal data in the event of unauthorized access or attempts to access local servers.

2. Use of Cookies

  • Definition of Cookies We use what are known as "cookies" on this Website. Cookies are small text files that your browser stores in the memory of your device. Cookies store certain information (e.g. your preferred language or page settings) that your browser may return to us when you visit the Website again (depending on the cookie's lifetime).
  • Which Cookies We Use We distinguish between two categories of cookies: (1) necessary cookies without which the functionality of our Website would be restricted and (2) optional cookies for the purposes of website analysis and marketing. The following tables describe the cookies used on this Website in detail. The legal basis for using necessary cookies is our legitimate interest in ensuring the integrity and security of the Website and the possibility of providing special functionalities. The legal basis for using optional cookies is your consent. When you visit our Website for the first time, a banner will appear on our Website asking for your consent to the use of optional cookies. If you give your consent, we will store a cookie on your computer and the banner will not be displayed again for the lifetime of the cookie.
  • Managing Cookie Settings You can configure and change your cookie settings by clicking on the Cookie Settings link. This page also allows you to withdraw your consent to any cookies that have already been set.
Cookies Settings

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

  • Tealium

    Through our service provider Tealium Inc, 11085 Torreyana Road, San Diego, CA, 92121 USA, we use Tealium iQ Tag Management to assign tags to our websites and manage them. The tag manager can use the tags to specifically apply analysis and tracking tools for us. The tag management system as such does not store any personal data about you. Only anonymous data is generated, which is stored locally in the browser in the cookie "utag_main".

    For further information about Tealium, go to https://community.tealiumiq. com/t5/iQ-Tag-Management/Tealium-Cookies/ta-p/138/

  • Cookies from OneTrust, LLC.

    As part of the cookie compliance module of our service provider, OneTrust Technology Limited, Dixon House 1 Lloyd´s Avenue, London EC3N3DQ, UK, we use cookies to manage your preferences in the cookie settings.

    For further information on OneTrust, go to https://community.cookiepro. com/s/article/UUID-1e75fb0d-bb79-2af8-cb85-f905d16f1220

Cookie Subgroup

Cookies used First Party

Lifespan 365 Days, 365 Days

Cookie Subgroup

Cookies utag_main

Cookies used First Party

Lifespan 365 Days

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

  • Piano Analytics (formerly "AT INTERNET")

    We use cookies in connection with the analysis of the usage behavior of visitors of our website by our service provider AT INTERNET, Applied Technologies Internet GmbH Leonrodstrasse 52-58, 80636 Munich. This enables us to improve user-friendliness and quality of our website. To do so, we statistically record and analyze your usage patterns on our website in the following manner: implementation of performance or profitability comparisons of our website, counting visitors, tracing the level of perception of our website content, rich media content or special campaigns, gauging the website areas that are particularly compelling to you, evaluating the origin of online users in order to optimize our offer locally.

    Your IP address is only stored in anonymous form by irreversibly deleting the last eight bits of it. The cookie identifiers / mobile identifiers are rendered anonymous by converting them into a unique visitor ID that can no longer be traced back to the original cookie.

    For further information about AT INTERNET, go to:

Cookie Subgroup

Cookies used First Party

Lifespan 394 Days, 394 Days, 394 Days

Cookie Subgroup

Cookies _cookie_test

Cookies used First Party

Lifespan A few seconds

YouTube Videos

We have integrated YouTube videos into our online offering, which are stored on the YouTube platform and can be played directly from our website. YouTube is a service of Google LLC, D/B/A YouTube. 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter as ‘Google’). The videos are all embedded in the so-called ‘2-click-mode’, which means that no data about you as a user is being transferred to Google if you do not activate the video function.

Cookie Subgroup


Cookies used Third Party

Lifespan 729 Days

3. Integrated YouTube Videos

a. Data Processing

We have integrated YouTube videos into our Website; these are stored on the YouTube platform and can be played directly from our Website. YouTube is a service of Google LLC. The videos are all integrated in "advanced privacy mode", meaning that data about you as a user is not transferred to YouTube if you do not play the videos. Furthermore, only a preview image loaded by our own web server is displayed.

Data is not transferred until you play the videos. We do not have any influence over data transfer in this case. Data is transmitted regardless of whether YouTube provides a user account via which you are logged in or whether there is no user account. If you are logged into Google, your data will be attributed directly to your account.

b. Purposes and Legal Bases

We use YouTube plugins on our Website to allow us to easily present videos to you.

The legal basis for processing these plugins is your consent in accordance with Art. 6 Para. 1 Clause 1 (a) GDPR. You give your consent by clicking on the "Play" button on the preview image.

If you give your consent, you have the right to withdraw it at any time without affecting the legality of the processing already carried out on the basis of consent until consent is withdrawn.

c. Further Information

Further information about data processing—in particular the legal basis and period of time that data is stored by YouTube—can be found in Google's Privacy Policy ( com/privacy) and the privacy banner on the YouTube platform. These sources will also give you more information about your rights and possible settings for protecting your privacy.

Google also processes your personal data in the USA—a third country without an adequate level of data protection.

4. External Services and Content on Our Website

Our Website does not use any mechanisms that automatically send information to social media service providers when you visit our Website.

Data is only forwarded to social media services such as YouTube, Facebook, Twitter and Instagram via links. This means that data about your visit to our Website or data on your device is not transferred to the respective providers until you intentionally click on the link.

II. Transfer of Data for Processing on Our Behalf

We sometimes use specialized service providers to process your data. We select our service providers carefully and check them regularly. They process personal data only on our behalf and strictly in accordance with our instructions based on corresponding order processing contracts.

To host our service, we use the cloud services of Adobe, 345 Park Avenue San Jose, CA 95110-2704, United States.

To analyze your usage data, we use the services of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States.

III. Processing of Data Outside the EU/EEA

Your data is also processed in countries outside the European Union ("EU") or the European Economic Area ("EEA"). Please be aware that not all third countries offer a level of data protection that the European Commission considers adequate. Where data is transferred to third countries in which the level of data protection is not adequate, before the data is transferred, we ensure either that the recipient offers an adequate level of data protection (e. g. the recipient has self-certified for the EU-US Privacy Shield or EU standard contractual clauses have been agreed with the recipient) or that we have obtained the explicit consent of our users.

We can provide you with a copy of the specifically applicable or agreed regulations that ensure the level of data protection is adequate. Please use the details in section C to request a copy.

IV. Storage Period of Your Personal Data

We store your personal data only as long as it is necessary for the purposes for which it was originally collected.

Your personal data is processed for the purpose of sending you our newsletters until you withdraw your consent..

B. Your Rights

The applicable data protection laws grant you the following rights:

Right of access:The right to obtain information about which of your personal data we process and certain other information (such as that specified in this Privacy Policy) and the right to obtain a copy of this data.

Right to rectification:If your personal data is incorrect or incomplete, you have the right to have it rectified.

Right to erasure: On the basis of the "right to be forgotten," you can have your personal data erased unless we are legally obligated to retain it. The right to erasure is not an absolute right. For example, we have the right to continue processing your personal data if such processing is necessary to fulfill our legal obligations or to assert, exercise or defend legal claims.

Right to restriction of processing:This right includes restricting the use of data or the way in which data is used. This right is limited to specific cases and arises in particular if: (a) the data is inaccurate; (b) processing is illegal and you object to your data being erased; (c) we no longer need the data, but you require the data in order to assert, exercise or defend legal claims. If processing is restricted, we may continue to store the data, but not use it. We keep a list of any persons who have exercised their right to restriction of processing in order to ensure that this right is respected.

Right to data portability:This right entitles you to receive your personal data for your own purposes in a structured, commonly used and machine-readable format, where technically feasible.

Right to object:You have the right to object to your personal data being processed on grounds relating to your particular situation, provided that the data is processed in the public interest or on the basis of reconciling interests, including profiling. If you exercise your right to object, we will stop processing your personal data unless we can provide compelling reasons that override your interests or processing your personal data is necessary in order to assert, exercise or defend legal claims. If we process your personal data for direct marketing purposes, you have the right to object to your data being processed for this purpose at any time; this also applies to profiling to the extent that it is related to such direct marketing.

Right to information:You have the right to be informed about how we process your personal data in plain and intelligible language.

Right to withdraw consent:If you have consented to us processing your personal data, you have the right to withdraw your consent at any time. Withdrawing consent does not affect the legality of the processing already carried out on the basis of consent until consent is withdrawn.

If you would like to exercise your rights, please direct your request to the contact person mentioned in section C.

C. Contact

If you have any questions about data protection, please write to or contact our Data Protection Officer at the following address:

Ms. Alexandra Haug

EU Data Protection Officer


67056 Ludwigshafen, Germany

+49 (0) 621 60-0


D. Changes to the Privacy Policy

We reserve the right to update this Privacy Policy from time to time. Updates to this Privacy Policy will be published on our Website. Changes are effective as of their publication on our Website. We therefore recommend that you visit this page regularly to check for any updates that may have been made.

Updated: August 2020